Showing posts with label setup theme. Show all posts
Showing posts with label setup theme. Show all posts

Sunday, May 7, 2017

You Can Make Money From A WordPress Website

There are so many ways to make money with a WordPress website it boggles the mind. Essentially, what you have is a digital property unlimited potential. There is not only a crazy number of different ways to generate money from the site, but there is no ceiling The entire world of 3 billion internet users is your potential audience instead of the limited area that a brick and mortar business can cover. MORE people are shopping online every year, and MORE people are getting internet access every day. It’s a very exciting time to start an online business. There is no question about whether or not you can make money with a website. The question is how much you want to make, and how exactly you’re going to earn it.

That’s why I wanted to create a resource where you can look at potential ways to monetize your online business so you can decide what’s best for you.
Oh, and why WordPress?
  • It’s easy to use
  • There’s lots of community support
  • Plenty of developers available (you probably don’t need one though)
  • You can customize it easily with plugins and themes
  • Finding a WordPress optimized host is simple
So let’s get to it. Which one of these sounds like a great business opportunity to you? What method are your current skills/experience best suited for?

Display Ads

 

This is probably the easiest to understand, and the easiest to implement. You can sign up to advertising networks like Google Adsense, Bing Ads, and Amazon CPM. It’s free!
All you do then is grab a bit of code, place it on your website in a few strategic location, and they will serve up appropriate ads for visitors to your website. You get paid per click.
The trouble with display ads is that you need a TON of traffic to make good revenue from them. I have one website that gets 80-100 visits a day and it earns about $0.10 per day from that.
As a long term strategy, if you produce a lot of content and are very active in social media, this can totally work. There are folks that generate $40,000+ per month with display ads. It’s very slow going though, since traffic generation can take serious time, especially for a new blogger.

Sell Ad Space

This is another method of earning money from a website that’s easy to understand, and you’re probably already familiar with. You simply charge a certain amount of money for advertising a company or product on your website. Prices vary wildly from $5/month to $5,000+ per month, and everything in between.
Typically, you need a lot of traffic or at least a trusted brand to earn good money doing this. Although you probably want to charge a lot of money for allowing advertisers the privilege of displaying on your website, they are behind the scenes counting clicks and sales.
If you can’t deliver either, it’s not a good investment for their dollars!
This is why it’s best to hold off on this method while starting out. Wait until you have at least a few hundred visits per day, and a somewhat-defined audience you can pitch. When the time comes, buysellads.com is a great place to hook up with paying advertisers.

YouTube Revenue

You can earn ad revenue from YouTube in the same way that display ads work: Get views, get paid per click. Google runs YouTube, so it’s the same network as Google Adsense. But why would I be talking about making money on YouTube in an article about building a website?
There’s a secret that even the big YouTubers are ignoring: the fact that there’s an entire internet outside of viral video!
YouTube is like its own search engine, and there are people that simply browse online video when they are bored or need to learn something. But a HUGE chunk of users start out in search engines.
Owning a website is a great way to drive traffic to your videos.
Because you an embed videos on your site, you can essentially double up, ranking twice for the same keyword, and earn 2x the revenue. Your video will rank, and your website will rank as well.
You’ll need more than a blank page with a video embed, but creating written content for a website page that compliments your video is pretty easy. Add supplementary content to the written page, and you can also send traffic from YouTube to your website, further increasing revenue.
This “one hand helping the other” method is a powerful strategy. Don’t forget, you can also compliment your YouTube channel and website with other traffic driving strategies like Podcasting and social media.

Affiliate Links

This is how I make the majority of my money online, and it’s the method that I really push on One More Cup of Coffee because it’s worked out so well for me.
The basic idea of what you’re doing is writing informational articles on your website, then linking to relevant products and services within the content. There’s a number of ways to do this effectively:
  • product reviews
  • how-to’s & tutorials
  • answering questions & solving problems
Product reviews are pretty self explanatory, and I’ve written an epic article with 15 ways to turn product reviews into affiliate sales you can use as a way to get started.
How-to’s and tutorials take a lot of work to produce usually, but if your instructions are easy to follow and useful, it can be a great way to hook people in to buy anything you used in the tutorial. Before my motorcycle trip across the USA I needed to cook up a way to carry backup fuel for my motorcycle. The YouTube video which showed me how to do just that definitely earned a commission from my purchase of the fuel bottle and the bracket.
Answering questions and solving problems works in the same capacity in that you attract visitors to your website by publishing free information. In the context of your article you can link directly to books, products, and services which solve a problem, or link to reviews of these items when then contain affiliate links.
This is one of the most powerful ways to create passive income because your website is online 24/7 and can reach billions of people world-wide. A single article that ranks well could generate thousands of dollars of income after publishing. It's how I'm able to make over $10,000 per month from just a few websites, and the main method I teach people here on One More Cup of Coffee.

Create Your Own Digital Product

This is much easier than it sounds! Actually, a digital product is just a downloadable product like an ebook or set of videos. They can be publishing in many forms, including PDF, Kindle, YouTube videos, Vimeo videos, app, or software.
Most people opt for publishing in written format because all you need is a laptop and a word processing program.
The selling point is knowledge. If you are good at something and want to teach others how to do it, you can get paid for it! This goes for just about any subject you can think of. Seriously, anything.
  • how to build a chicken coop
  • how to cure illnesses naturally
  • how to brew and serve tea properly
  • how to start whiskey tasting
  • how to grow tomatoes
  • how to cook in a small kitchen
  • how to save money on minimum wage
  • how to raise smart children
  • how to train at home without exercise equipment
  • how to lose weight as a diabetic
  • how to start a podcast
  • how to make the perfect espresso
  • how to get a girlfriend/boyfriend
  • … and the list goes on
Anything you enjoy doing, can do well, or want to learn how to do can be published and sold online. Things like where to publish and how to do it will take some research. One method is publishing a Kindle Ebook. Another is to go through Clickbank or JVZoo.
You can sell it for $0.99 or $99+ depending on the type and volume of content.
What do you need a website for? For driving traffic to your product. Creating something and putting it online isn’t going to make money by itself. Once the product is done, you now need to do advertising for, which can easily be done by writing articles related to your topic and establishing yourself as an authority on the topic.

Create Your Own Physical Product

This is something I have no experience with, but the principle of the digital product remains the same: Once you have the product at hand, how do you sell it?
Owning a website is a perfect way to create sales. If you own an Amazon store, you can expand your reach beyond Amazon by ranking pages of your website in Google. You could even dominate page 1 and grow your revenue significantly by having your Amazon product show up at the top of search results, plus have your own website turn up on as well.
Some great places to start a store would be Amazon, Etsy, eBay, Shopify, or CafePress (among others). You could even sell directly through your own web property by integrating Paypal or a credit card processing. There are many plugins for WordPress that can allow you to add these features seamlessly.

Ecommerce (Online Online + Brick & Mortar)

Have more than one product you want to sell? Have a brick and mortar store that you want to expand to online sales? You guessed it! An online store is a perfect way to start making sales or increase revenue from a current business.
It’s 100% possible to create an online store with no brick and mortar entity attached to it. You can store inventory at your house and ship yourself, or “drop ship” it from a supplier. You can manufacture your own products, or “white label” them, having someone else produce them with your logo.
Are these starting to sound complicated and tough to do? Some business models are! However the key to making money online is not being a master of everything, it’s digging into just one method and doing it well, then growing vertically to increase sales or horizontally to incorporate new types of selling.

Podcast

Ha! Here’s one you didn’t think of. Podcasts can be extremely profitable. This guy Entrepreneur On Fire generates millions of dollars from sponsors. Of course, not everyone will become a millionaire from a podcast, but the proof is there that you can make money with a podcast.
But again, we run into the issue of how to get your name out there so that sponsors way to pay you to advertise their products and services.
One very strong way to grow your brand is with a website. Since WordPress is so easy to set up, and you can integrate your podcast directly into your posting, it’s a no-brainer that you need a website to accompany your new online radio show.
You can also video tape your podcast recording, and put that on YouTube. Embed the video into your site, and tweet a link with a related hashtag. Now you have a social media strategy as well.
Are you starting to see how a lot of these methods of making money can be combined to feed off each other and grow your online business?

Dropshipping

Briefly mentioned above, drop shipping would be tied into what I had to say about selling physical products online. You can create a store on Amazon or Ebay (or other place), as well as on your website. The product you want to sell, in this case, would be stored at a facility somewhere.
When a customer orders, the order can go to you, where you then place an order with the drop shipper, or it can go directly to them.
To be honest, I don’t know a whole lot about making money with drop shipping – just the basic concepts. I just wanted to let you know that it’s definitely an option to set up your website to drive traffic to an online store or to make sales directly from your site.

Local Marketing

This one is a twofer!
1. If you own a local business, having a website can be immensely helpful to increasing foot traffic, phone calls, and email inquiries about your products or services. Even if your competitors have websites too, by learning bit about WordPress your site can have a much better user experience.
It still shocks me how many local businesses I search for online that do not have websites, or have something that looks like it’s left over from the 90’s. Google listings are out of date, there’s no pictures to sort through, and there’s broken links all over the place. It’s horrible!
By doing just a few simple things to increase your online presence, it makes it easier for customers to get a hold of you, which means you make more money, get more reviews, and growth snowballs from there.
2. If you don’t own local business you can help local businesses achieve all the things I just listed above. This method does require a lot of cold calling, emailing, and hard work to get those first few clients Once you get the foot in the door though, it’s pretty easy to get referrals and grow from there.
So not only do you need to create an maintain a website for your local clients, but you should also have one for yourself! You’ll need to display your website creation skills and have proof that owning a good-looking website can create a good first impression. Having a business website set up for potential clients to look at will certainly help you convince them you know your stuff.
Having a blog about local activities, online marketing, and a social media presence can also help land you clients by ranking in search engines.

Email Marketing (Build A List)

This is probably the most famous way to make money online. Have you ever heard that “the money is in the list”? They are talking about collecting email addresses and sending promotional emails.
The basic idea of how to make money with this method is that you offer some kind of incentive for someone to join your email list. It could be a free product, a discount code, or the offer of exclusive information.
Once they submit their email address, you use an a service called an autoresponder to send a series of emails. These will be a mix of helpful/interesting and promotional emails. Done well, you can create trust with your reader, and as you recommend products or services related to the topic they were researching when they signed up, you can make money!
Done poorly, your emails will get marked as spam, ignored, deleted, or they’ll just unsubscribe.
Email marketing is a very powerful way to make money with a WordPress website. Once you have that person’s personal contact information, assuming you execute an effective campaign, they could be a repeat customer for many years to come. That’s a heck of a lot better than a one-time sale from a blog post!

Make More Money At Your Job

Your new employer is going to look you up online. Would you rather them find your Facebook and Twitter feed first, or a personal website that shows the positive things you’ve been doing with your life?
Wouldn’t it be awesome if you had a bi-weekly blog where you talked about your passion in life, which just so happened to be related to the job you’re applying for?
For those of you that are interested in landing a great job and turning it into a lifelong, passionate career, self improvement doesn’t stop when you leave at five. Yeah, if you’re a Walmart door greeter, I’m not expecting you to start website about how different cultures greet each other around the world.
But if you are applying for a position as head brewer, you bet your butt a cool-ass blog about your home brewing experiments, local beer tasting notes, and thoughts on the brewing industry is going to be gold star on your job application!
How about a teacher with a website with free lessons plans for others to share, or a scientist that writes his thoughts on new studies coming out in his field?
Having a stellar job application is one way to help you negotiate a higher salary, and an awesome website can be a part of that process.
Even if you’re already in a career you love, spending some free time every day to improve your knowledge in your field is going to produce tangible results over time. While everyone else is watching Game of Thrones in the evening and you’re doing online research or keeping up with trade magazines, blogging about your craft, and maybe even creating YouTube videos, you are creating more opportunity for yourself.
This may manifest itself in promotions, salary increases, job mobility, or just general leverage with your superiors.

Drive Traffic Anywhere

In general, owning your own website (or many) is a good idea. No matter what your interest is in business… whether you have a few failed businesses under your belt, have sold a multimillion-dollar company, or are just getting your first tingles of wanting to be an entrepreneur, a website can be a way to funnel your followers where you want them to go.
We talked about a lot of topics in this post! You can funnel visitors to a sales page on your site, to a store located on Amazon, to an email collection form, or to a local phone number.
You can use a website to grow your Twitter following, to increase YouTube revenue, or just to rant about things you’re passionate about (and get paid with ad clicks).
At the very least, you should own a personal website with your name. You don’t have to be part of the oversharing generation and talk about your deepest fears! But having a positive presence online, even if infrequently updated, can help you get a better job, find a good apartment, or prove to a new girlfriend that you’re a cool dude.

There's a huge amount of potential at your fingertips just by owning a simple WordPress website. It's an opportunity to start a business, grow your brand, expand your reach, or just improve yourself as a person. Right now is a perfect time to build your first website and get started.
It's a million times easier to build a website in 2016 than it was in 2006. Imagine how much the technology is going to change over the next decade! If you are at all interested in starting an online business or brand, take the first step NOW, and learn as the industry changes. You'll get your foot in the door early on, and be way ahead of the game as this method of earning a living becomes more mainstream.
If you'd like to learn more about affiliate marketing, which is how I earn money online, you can follow my free series of posts and videos that start here: Beginner Niche Marketer's Guide: Domain Names. That should get you set up picking a title and topic for your site, as well as finding hosting, getting ranked, and finding companies to work with.
The course is free, but there are paid services which I recommend. It's not 100% free to build an online business, but you can still do it for cheap if you follow my course. Supplemental training and resources are also included in the series of posts.
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Wednesday, April 19, 2017

Configure your newly created WordPress website

WordPress Admin Screens

  • Go to yourwebsitename.com/wp-admin.
  • Type in the username and password you previously entered during the WordPress installation process.Your WordPress admin menu is available on the left side of the screen. Allowing your cursor to linger over them will open sub menus.
  • Dashboard
  • Posts
  • Media
  • Links
  • Pages
  • Comments
  • Appearance
  • Plugins
  • Users
  • Tools
  • Settings

Customizing your site’s Appearance and activating a WordPress Theme


https://www.fiverr.com/s2/fca66bf123

 

Themes (Appearances > Themes)

  1. Open Appearances > Themes. From here on have a look at the heading of each subsection if you have doubts with regards to accessing a particular part of the WordPress menu from the admin screen.
  2. And click on the “Add New” button on the top. And choose from one of the themes displayed or search for a specific theme. For a list of awesome free themes, you can check out here.
  3. Install a new theme that you fancy and activate it.
  4. The next part involves customization of a theme. You can access this under from Appearance > Customize. You can do a number of things to your site’s appearance from here. But that’s not the crux of this post, a theme is sufficient to start a website.

    Widgets (Appearances > Widgets)

    Widgets are preset modules or pieces of code that add to a certain function which will prove useful for your website in some capacity or the other. Your sidebars, footers and headers can be loaded with widgets.
    As you can see in the above screenshot, there 6 widgets in the sidebar.  These widgets include a search bar, a recent posts widget, recent comments, archives, categories and meta. Then you can see 4 footer areas where you can add widgets just the same. The number of footer, header and sidebar areas available to you depends on the theme you are using.
    Widgets are not plugins, but they are small chunks of code that add a bit of function. Sometimes it may help with navigation, sometimes with social media, you can even use to add HTML to a text widget which will function as coded to do so. So widgets are a very useful tool but you need to learn a bit about them before you can use them to the fullest. style fixing

    Menus (Appearances > Menu)

    Menus are an extremely important for any website. They offer a means to navigate your site and its content. After all, what’s the point in creating captivating content and if your visitor can not find it easily on your site. Bad menus and navigation can lead to a high bounce rate (the number of visitors as a percentage who leave your site after just viewing just one page).
    You may have seen websites with menus on the top or the side and even at the bottom. We can do all of this.
    You’d like to include pages like “About”, “Blog”, “Contact” and “Our Services” as part of your primary menu. Any page you’d like displayed on your menu can be added. The number of menus and their placement on your site depends on your WordPress theme.
    You can add all the stuff that you see on the left to the menu ranging from pages to products as part of your menu. Again what you can include as part of the menu depends on your WordPress theme.
    A good menu,
  • Is concise and minimal.
  • It is a representation of all your site’s offerings.
  • Very intuitive to use and maneuver around your site.
Keep that in mind and you should be fine.

Background (Appearances > Background)

Many website choose to have plain single color background and I am big fan of that.
The Colorlib blog has a plain white background and it keeps things simple. But the homepage of the site is pretty awesome with a purple background and our tagline

Websites that are media heavy, examples would include photography sites or portfolio websites have great backgrounds. If you want your website to send across a powerful visual cue to your audience use a powerful background image. Else you can simply opt for a plain color which is appropriate for any blog that emphasizes readability.
A background should not be confused with a slider image which is basically a constantly changing image that moves across or your screen or changes with fancy animation.


Adding New Plugins (Plugins > Add New)

Plugins are a scripts or pieces of code written to perform a very specific function or set of functions on your website.
A simple example would be social sharing plugin, it helps share your content across different social platforms and helps get the word out that your content is awesome. Similarly, people have developed plugins for search engine optimization, security purposes, creating and maintaining a portfolio of images, to create contact forms, for caching the list is endless.
If you want to read a detailed list of plugins that we think is absolutely essential, read this comprehensive list of essential plugins.

Adding Pages (Pages > Add New)

Pages on a website help divide your website into a requisite number of pieces to present the different sections of your site’s content. Pages are to themes like widgets are to plugins. With pages you can create specific template styles that can be called on command for different purposes that require the same or similar design. Pages are more than posts and are used for specific purposes on your site. You can create pages specifically to cater to the requirements of a Contact Us Page or perhaps create landing page.

And you are greeted by a New Page, which you can now fill up. From this new screen, you can create a new page and assign page attributes.
If you either need to create a template that you’re likely to use often or need to recreate a section of your site for a specific purpose, creating a page is the way to go.

Comments (Access from WordPress menu)

Websites need readers to make them successful. Comments are a very powerful means to establish a great debate on your site and this only further adds value to your site. Hardly, one percent of the traffic that visits your site will ever comment. And that is assuming that the content is great to begin with. Driving interaction with passive readers on your site is difficult and takes time and effort.
A great post with a pre-existing comment history helps your site receive more comments. Aigars wrote an awesome post on Rimu C a while back, yet till this day it still keeps receiving comments and continues to be a great source of traffic.
And remember, WordPress allows you to link your site when you comment on another person’s blog. And this may send visitors your way, if you play your cards right and make genuine attempts to offer something constructive. For this same reason, many people will leave their comments on your blog as well.
If I feel your content is great and a particular post that you’ve written is awesome, then I’ll almost jump at the chance to leave my comment first and best anyone else to first comment. Because I know eventually it will lead a few visitors back to my site.
Comments are a great way to build an awesome readership and a loyal following for your site.

Adding Content

Content is king may be a cliched line. But it is true now more so than ever before. There are many more websites now than there ever were before. You name a niche, any niche and it is bound to be saturated to the hilt with websites producing content about said niche. WordPress is a very profitable niche. Why? 50% of websites use it and many of them are new to WP. WordPress newbies and even intermediate level users require a few resources to help them get started up and make changes to their WordPress sites, not too dissimilar to the content on Rimu C  But a website like Rimu C works well and generates revenue only when we offer value to our readers.
We publish a great number of articles on premium WordPress themes and should you choose to buy one of them after clicking on our links we receive a small commission on your purchase. But truth be told, our most popular and widely read articles aren’t the ones that describe premium WordPress themes or plugins, rather they are WordPress tutorials and posts dedicated to free themes, plugins and other WordPress related articles. Because it is only when we offer value to readers that our site grows.
So based on your site’s niche and your expertise,  you need to produce content that genuinely offers value to would be readers. If you intend to create your site purely for monetary purposes, it will not be successful in the long run. No wait a minute, it may still be profitable but certainly not as successful as it could have been had you tried to genuinely help your audiences.So focus on good content.
Pick your niche and offer great value to your readers. And watch your traffic grow steadily and if you are lucky, perhaps even go through the roof!
So how do you publish your content on WordPress? What are the formats available to you apart from just plain ol’ text?

Posts (Posts > Add New)

The beating heart of your site or most sites anyway. At the end of this tutorial when all’s said and done, you’ll be here to populate your site with posts. WordPress has a very easy to use posting mechanism and this one of the reasons, it is so popular.
You have two ways in which you can write your posts: one is the visual editor and the other is HTML editor. You can opt to use the visual editor to begin with, but you should know the HTML editor (referred to as text editor) is a very powerful tool to help you create the right formatting for your posts. The sooner you are comfortable with the text editor, the better of you will be. You may notice I am using the visual editor and truth be told, once I’ve added all the necessary formatting I prefer the visual editor.
The visual editor is very much similar to most text editors and permits you to add bold / italic effects to your text, change its font, add bulleted lists and numbered lists, align content differently and add hyperlinks. There is also a distraction free writing mode which gives you a fullscreen version of the editor.

Categories (Posts > Categories)

Categories are a means to divide your content. Categories are a big more important when your site publishes content on a number of issues. You can add categories from your Post editor or you can access it under Posts > Categories.
Now you can name the category to create one and then you can add a slug which is basically a URL add on of sorts for all your site’s posts on that specific category. For example, if I know that Wordpress produces a lot of theme collection content, I can Google search Wordpress+ collections and the first search result link is – https://wordpress.com/wp/category/collections/ . With this I can view only the posts that have been published under the category, “Collections”.
So it is a very effective way to divide your site’s content and make finding stuff on your site much easier for a visitor.

Tags (Posts > Tags)

Tags are very similar to categories, except each post generally has its own set of tags. Tags are a tad more specific than categories but that apart they are the same and they aid in helping visitors find your content more easily.

Media (Media >Add New)

Media as in photos and videos are important to normal websites. They are even more so for media heavy websites. Adding media is easy with WordPress. You can either add media from Posts or you can add media directly to the media library.
You can add the image title, a caption, description to the image. But it is also important you also add the alt text which helps search engines identify your image. It is a small step in ensuring good search engine optimization.
There a lot of effects and stuff you can do to your imagery like make it pop up or use a lightbox with WordPress plugins. But that’s for another day.

Your Profile

Setting up your WordPress profile. This is rather easy to deal with. You can edit your profile from the “Edit Your Profile” on your WordPress admin screen on the top right hand corner. You can describe yourself and add the necessary social media links as well.
And to add a profile picture for your WordPress ID, you’ll need to get a Gravatar account. You’ll need an account from WordPress.com with which you can login to your site’s admin panel.

Just Start!

We have far too many inhibitions, starting stuff is one of them. It opens the door to failure.
Creating the website and generating revenue is no joke. It is hard work, sometimes seemingly unrewarding work.
Over the next few weeks and months, we’ll be launching our “Getting Started With WordPress” post series to help you out.
And apart from that if you need anything else, do let us know in the comments below!

Need to do perfectly: click here


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